Author: Kim Duke
I would like you to begin thinking of mailboxes in a new way.
Contrary to popular belief – it isn’t a symbol of an inept postal
service. In fact- it is one of the Best ways to communicate with your
customers. And I am not talking about sales flyers either!
Are You Saying Thank-You To Your Customers?
Here is one of the shocking basics of selling.
If you don’t THANK YOUR CUSTOMERS for choosing you – you are average –
perhaps even less than average.
I want you to consider the thousands of dollars you have spent in the
last month. Mortgages, car payments, groceries, advertising, marketing – and
yet – I would bet a Diva Dollar that very few – IF ANY – thank you cards
have hit your mailbox.
Saying Thank-You Is Being Respectful
Remember – your customers have options. They could have chosen someone
else. They could have waited and done nothing at all. Instead – they chose
you.
So what have you done to thank them?
Here is a Diva Rule – E-mails Don’t Count!
Why? Simply – they are boring. And if you look in the Sales Diva
Dictionary under the word BORING, you will find this phrase: Losing Money.
I Lovvvvvvvvvvvvvvvve Getting Fun-Mail – Don’t You?
I don’t know about you – but I will open a personal card with handwriting
much faster than I would open a bill. Your customers feel the same way!
Five Sales Diva Rules of Saying Thanks:
1. Show attention to detail. Send a personal thank you note in the mail
within 7 days of receiving business from a customer.
2. Don’t send a cheesy corporate card. Instead – find something that
represents your customer!
3. Handwriting Rules. If you slap a cursory “Thanks for your business”
and signature – you are wasting a stamp. Write a short note directly to the
person as well.
4. Don’t Pre-Write The Card. As tempting as it may be to pre-write cards
– don’t do it. It will come across as vague and “canned”.
5. Thank ANYONE that helps you. If someone gives you a lead, a phone
number, some Free Advice – anything that makes your life a little easier –
pop a card into the mail saying Thank You!
Don’t let another week go by without thanking your customers as well as
the many people that help you. We all remember those who are appreciative of
our business and help – and we quickly forget those who don’t. Where do you
want to be?
Copyright© 2005
About the author:
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women
small biz owners and entrepreneurs. Kim works with clients internationally,
showing them The Sales Diva secrets to success! Sign up for her saucy and
smart FREE e-zine and receive her FREE Bonus Report “The 5 Biggest Sales
Mistakes Women Make” at
