Critical Brand Questions

Answer these critical brand questions to start
building a brand that wins

Get the right answers always comes down to asking the right questions?

If you are at the start of creating a brand marketing program for you small business, answer these critical questions carefully to give you a solid foundation.

• What are the benefits of using your product or service?
    

• Does your product or service have an advantage over your competitors? If so, what is it and how does it benefit the customer? 
   

• How do your competitors position their brands?  
   

• What is your main competitor’s marketing message?
  
  

• Do your competitors deliver on their marketing promises?
  
  
• Can that advantage be posited into your brand identity?
  
  
• Is there a marketing niche that would benefit from your brand?
  
  
• Is your company name and logo descriptive and distinctive? Are there ways that it can be improved?
  
  
• What is your company's core message? 
   

• Is your message clear and focused?
  
  Do your messages connect with your target audience?  
   

• What promises does your company make during the sales process?
  
  

• Do you deliver on those promises?
  
  
• What process can you use to determine if your customer or clients believe you are delivering on your promises? 
   

• What research have you done to better understand the needs of your target audience? 
   

• Do you have customers you can talk with, survey? 
   

• Does your brand have equity, personality or reputation?  If not, can you do something to ensure that the brand does?

 Coach Ron's Recommended Resources:

Brand Marketing: Learn From the Experts
	The Small Business Marketing Bible Frustrated with your inability to attract new prospects and convert them into cash paying customers?  The Small Business Marketing Bible spells out the marketing basics you need to create a continuous stream of new clients to buy your products and services.  Click here to learn out more
	The MasterMind Marketing System The difference between getting by and making a large fortune in business is totally dependent upon a few key strategies. Jay Abraham's The MasterMind Marketing System is an excellent source for the marketing basics that you need to succeed. Click here for more on this great program
	InfoGuru Marketing If you are self-employed and are the owner of a small business and you need to become a better marketer, these marketing tools were designed specifically for you. The InfoGuru Marketing takes a practical, systematic approach to marketing basics. Click here to find out more.