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Marketing Basics | Starting a Business | Marketing Strategy

Marketing Plans | Corporate Identity | Marketing Research

Marketing Research | Sales

The Three Deadly Reasons Small Business Marketing Fails
by Ron Abbott, Rabbott Creative
The thrill of being your own boss fades rather quickly and the real work begins. Avoid these three deadly traps and become successful at marketing you small business!
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What is Marketing and Why is It So Intimidating?
by Ron Abbott, Rabbott Creative
Marketing is a terrifying subject to many new and existing small business owners. Where does one start and where should you focus your resources to get the most out of your marketing dollar? The first step is to understand what marketing is and how to approach it.
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What is Value?
by Ron Abbott, Rabbott Creative
Every prospect and client is looking for the best value that they can find. What does this mean to your marketing? How can you capture their attention by understanding their expectations?
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The Market Is The Master
by Ron Abbott, Rabbott Creative
A critical principle every business needs to grasp while marketing is to understand and accept that a majority of your success is out of your control. You must recognize that your prospects and clients possess ultimate authority over your business success or failure. It simply boils down to one fundamental concept: the market is the master. 
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The World's Biggest Small Business Marketing Myth
By Ron Abbott, Rabbott Creative
Having clear judgment and the ability to see the big picture is essential to bringing balance and creating a thriving business. However, we often get in our own way with preconceived notions and ideas about marketing which are untrue and lead to less than desirable results.
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Cut Through The Marketing Clutter
It is very difficult to get the attention of your target market and delivery your marketing message effectively. Consider this - it is estimated that the average person is bombarded by over 3,000 to 4,000 marketing messages everyday.  Now that’s clutter!
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Schedule Your Success
by Ron Abbott, Rabbott Creative
A lot of people dream of owning their own home-based business. They dream of setting their own hours, working when they want to work and with whom. The reality is that very few of these people ever take the time to ensure that they have the right skill set - the right tools - to make the leap to a home-based enterprise.
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What is 24 Carrot Marketing?
by Ron Abbott, Rabbott Creative
Carrots have always been a symbol of motivation. We all require a little incentive to act on something that will fill a need or improve ourselves. This is especially true when it comes to motivating your clients to buy your product or service. You need some marketing carrots.
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Marketing Strategy

What's Your Branding Strategy?
As a business owner you most likely think that branding is something only large companies need and can afford. The truth is that all companies need to create brand identity and, by default, have one already established in their marketplace. Your marketing success requires a branding strategy that positions your company as the superior choice in the prospects mind.
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The Number One Small Business Marketing Strategy
Many small businesses have a difficult time growing and maintaining sales. This problem is often caused by a number of circumstances and events that are out of their direct control. Many forces can be blamed for tough times in a business, but the offender typically is the absence of one element: a competitive marketing strategy.
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It's Not Made With Magic: The Marketing Process
Marketing is not made with magic. It’s the result of hard work and a commitment to a focused strategic plan. Anyone can do it. All it takes an understanding of the marketing process.
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A Marketing Strategy: Process, Process, Process
Ray Kroc, the genius behind McDonald’s, profoundly affected the landscape of the world of small business when he perfected how to make cheap food really fast.  What Ray Kroc understood the principle you need to adopt as a philosophy:  the process is the solution.
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Marketing Plans

Making It Rain: Committing to the Marketing Process
One of the most common mistakes business owners make is not taking the time to create a strategic marketing plan. Most approach their marketing in a copycat, frantic manner that produces little results. This article address this crucial error.
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How To Conduct A Market Analysis For Your Business
The term "market research" is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment. In fact, many small business owners don't understand the process or complain that
conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.
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Developing Your Verbal Logo
by Gary Lockwood
The next 30 seconds may determine whether you get your funding, make the sale or establish your point-of-view! How do you develop these messages effectively? Think in terms of "sound bites". Prepare your brief message just like a speech, with an opener, the content and the closing. Let's examine each of these in more detail.
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If You Don’t Define Yourself Someone Else Will
In a competitive market, businesses who don’t do a good job of marketing find themselves on defensive most of the time.  What ends up happening is their business becomes defined by other forces in the market and results in a misconstrued identity.
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The Power of Marketing Research
By Ron Abbott, Rabbott Creative
It’s a big, bad market out there. There are hundreds of thousands of forces at work, good and bad, affecting the success of your business. If you aren’t aware and understand these forces success will be more difficult. Proper marketing research is an essential tool needed to leverage your marketing.
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Sales Tips for Home Based Business
By Ron Abbott, Rabbott Creative
Working out of the home often means juggling multiple tasks and wearing many hats. But look out. When there is so much to do that there is little time left over for sales and marketing activity, sales can dry up and often do. Here are some ways to avoid that.
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Find books on Selling skills here.

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