Marketing
Strategy Article:
Magical Online
Small Business Marketing Strategy
By Coach Ron Abbott
The internet is a
wonderful place to market you small business. However, many entrepreneurs
go about it the wrong way and miss golden opportunities to get their
business noticed. Creating a small business marketing strategy using
online techniques is time consuming and requires patience. As the old
cliché says, ‘Rome wasn’t built in a day.”
To be successful at
online marketing, you must understand the king and queen of the kingdom:
content and traffic. Content rules as king of the realm because
information contains the power. Traffic is queen with its intangible
beauty that brings potential buyers to the ball.
Every webmaster on
the planet covets those elusive pair of eyes that diligently surfs the web
for information they can use to improve their existence. Fresh, truthful,
reliable content is what the surfer is after and it is your job to give it
to them. This requires expertise and current knowledge on your part. There
are hundreds of thousands of websites on specific industry and you must
speak with authority.
Like a Queen,
traffic is the one thing your business yearns for everyday. Without it you
are stuck out in a vast wasteland of websites that are never seen. It is
like the most beautiful girl in the kingdom that no one knows exists. So
you must work relentlessly to drive traffic to your site with the lure of
powerful information content.
Your small business
marketing strategy should include these free internet marketing tactics be
become successful:
-
Press Releases
– Announce to the world of your newsworthy additions to the marketplace.
-
Creating Content
- Offering articles and case studies to create a sense of authority is a
great way to find clients and brand company
-
Forums - Joining forums that cover your area of expertise is
a good move. Help people by answering questions about your topic and
include your URL in your signature.
-
Testimonials - Wise marketers ask every existing client for
testimonials to be used on their website and/or printed marketing
material.
-
Newsletters - Keeping in touch with customers and
prospects with an on-line ezine is a good way to build a steady stream
of loyal clients.
-
Teleseminars - A small investment in a bridge line allows a
group of people to sign up for a free or fee based seminar on your area
of expertise.
-
Referrals
- Proactively asking clients for referrals
works better if they are offered a discount on products or services in
return.
Like building a
kingdom worthy of your business, there is no short cut or get-rich-quick
method. Patience and perseverance are indispensable to being successful.
Create the powerful content to attract the traffic and use these tactics
to create your online magical kingdom. You may even consider building it
with a mouse mascot.
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Developing a Marketing
Strategy |
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1.
Strategic Thinking
Many
small businesses take on any type of customer just to make a sale
and lose sight of the prospects that have the greatest potential.
They approach everyone equally and hope for the best. What’s wrong
with this? It's a poor tactical approach, not a sustainable growth
marketing strategy.
(more)
2.
Established Marketing Goals
If you
believe you can succeed, you will eventually succeed. When you have
a marketing strategy and clear set of
marketing goals
there will be little to stop you.
(more)
3.
Differentiating Factors
Being unique
in the marketplace is an imperative small business marketing strategy.
Uniqueness can be a make-or-break virtue in today’s hyperactive
business world. How do you set your small business apart?
(more)
4.
A
Clear Target
Creating
a small business marketing strategy requires you to become and expert
at
target marketing. The two things
you are always short on are time and money. When you miss your target
market you are wasting both.
(more)
5.
A Strong
Message
Marketing is all about communication. When you communicate well,
you make sales; if you cause confusion, you fail. It's that simple.
Creating a strategy for your marketing message is critical to your success.
(more)
6.
A Brand Identity
You
may think that as a small business you are not big enough to need
a
branding strategy. Nothing can
be further from the truth! Every business needs an identity that
is part of a focused marketing strategy.
(more)
7.
A Positioning Plan
All
business battles, large and small, are won and lost in the minds
of your clients and prospects. They decide what is in their best
interest and if your product will benefit them. The best you can
do is to position yourself with your marketing strategy to be the
best choice, lowest risk they have in their buying process.
(more)
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Coach Ron's Recommended
Resources:
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