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Small Business Marketing Tactics

Starting a business is not easy. It's even harder if you don't have the proper knowledge, insights, and resources. Here is a list of free marketing tools to grow your business

  • Need marketing tactics for your small business? Here is a list of 100 tactics you can utilize to grow your enterprise from Jay Conrad Levinson, the creator of Guerrilla Marketing.

    To learn details of each, check out his 62 Free Ways to Grow Your Business Profits. In this program he show you how to make your business insanely profitable on a shoestring budget.

    He will show you how to dominate your market, snatch business away from your competition and outthink, outmaneuver, outwit, outpace, outsell, and outperform every competitor in your field - large or small!
    Go here to learn more about this program

    Here is his list of 100 Guerrilla Marketing Tactics:

    1. Marketing plan
    2. Marketing calendar
    3. Niche/positioning
    4. Name of company
    5. Identity
    6. Logo
    7. Theme
    8. Stationery
    9. Business card
    10. Signs inside
    11. Signs outside
    12. Hours of operation
    13. Days of operation
    14. Window display
    15. Flexibility
    16. Word-of-mouth
    17. Community involvement
    18. Barter
    19. Club/Association memberships
    20. Partial payment plans
    21. Cause-related marketing
    22. Telephone demeanor
    23. Toll free phone number
    24. Free consultations
    25. Free seminars and clinics
    26. Free demonstrations
    27. Free samples
    28. Giver vs taker stance
    29. Fusion marketing
    30. Marketing on telephone hold
    31. Success stories
    32. Employee attire
    33. Service
    34. Follow-up
    35. Yourself and your employees
    36. Gifts and ad specialties
    37. Catalog
    38. Yellow Pages ads
    39. Column in a publication
    40. Article in a publication
    41. Speaker at any club
    42. Newsletter
    43. All your audiences
    44. Benefits list
    45. Computer
    46. Selection
    47. Contact time with customer
    48. How you say hello/goodbye
    49. Public relations
    50. Media contacts

    51. Neatness
    52. Referral program
    53. Sharing with peers
    54. Guarantee
    55. Telemarketing
    56. Gift certificates
    57. Brochures
    58. Electronic brochures
    59. Location
    60. Advertising
    61. Sales training
    62. Networking
    63. Quality
    64. Reprints and blow-ups
    65. Flipcharts
    66. Opportunities to upgrade
    67. Contests/sweepstakes
    68. Online marketing
    69. Classified advertising
    70. Newspaper ads
    71. Magazine ads
    72. Radio spots
    73. TV spots
    74. Infomercials
    75. Movie ads
    76. Direct mail letters
    77. Direct mail postcards
    78. Postcard decks
    79. Posters
    80. Fax-on-demand
    81. Special events
    82.Show display
    83. Audio-visual aids
    84. Spare time
    85. Prospect mailing lists
    86. Research studies
    87. Competitive advantages
    88. Marketing insight
    89. Speed
    90. Testimonials
    91. Reputation
    92. Enthusiasm & passion
    93. Credibility
    94. Spying on yourself and others
    95. Being easy to do business with
    96. Brand name awareness
    97. Designated guerrilla
    98. Customer mailing list
    99. Competitiveness
    100. Satisfied customers


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