Public
Relations
Public
Relations:
The
power of the press release and generating media publicity
Do you have a comprehensive
public relations program? Does the thought of trying to get publicity
for your business seem like something that you can't do yourself, and
would have to hire a professional for? Do you think that writing a
press release is totally outside your ability to do? Does the thought
of talking to the media about your business make your mouth go dry and
your stomach clench? If so, take heart, because you're about to learn
how you can take care of your own public relations and publicity,
simply and easily.
With a
public relations strategy, getting publicity for your business can seem
like an impossible task -- something that only happens for "big"
companies that can afford to hire publicists.
The
reality is, getting free publicity for your business isn't that
difficult.
Welcome
to "Public Relations 101 -- The Secrets of Writing a Good Press
Release". By the time you finish reading this article, you'll not only
understand the basics, you'll know what goes into the process, and what
you have to do to get started on your own public relations program.
First of all, let's go over some basic terminology you need to be
familiar with.
Press Release: A statement with useful
and relevant information that is written for distribution to the media.
Hook: The information or larger story
that you can use to attach your press release to. Using the right
"hook" in the right way can help you to get more publicity for your
business.
Spin: Telling your story your way.
The good news about learning to write a Press Release is that there is
an established format that you need to follow. And once you've learned
the basics, writing a press release is a kind of "cookie cutter"
process. Here are some basic ideas to keep in mind:....
Click here to read the entire article: The Secrets of Writing a
Good Press Release
Public
Relations 201: Formatting Your Press Release
Once
you know the basics involved in writing a Press Release,
you’ll find it's a pretty simple process to put one together.
In fact, if you conform to "industry standards" and include the
information that reporters and editors are expecting to find, your
press release stands a very good chance of actually being
used.
Here are the
formatting rules you need to follow:
Use mixed case. NEVER SUBMIT A PRESS RELEASE IN ALL UPPER CASE LETTERS.
As you can see, it’s much more difficult to read that way.
Always follow the rules of grammar and style. Errors in grammar and
style affect your credibility. Excessive errors will cause your press
release to be rejected.
Don't use HTML. When sending your press release to online Media, do not
embed HTML or other markup languages in it. Including such formatting
will negatively impact the readability of your press release.
Use more than one paragraph. If you can say everything in only a few
sentences, then chances are you do not have a newsworthy story.
Click here to read the entire article: Formatting Your Press
Release
Media
Training 301: Become a Partner, Not a Player
Every business owner should include getting publicity as a part of his
or her overall marketing strategy. However, there is a lot more to
garnering free publicity for your business than just writing
– and sending – press releases.
You want to build a long-term relationship with the media, and become
known as a resource, an expert in your industry. That doesn't happen
overnight, and it doesn't happen by accident. It takes time, careful
planning and a strategy. The good news is that you don't have to spend
tens of thousands of dollars, or hire an outside agency to do it for
you.
Before you can start creating a buzz and building a successful
publicity campaign, you need to know three things:...
Click here to read the entire article: Becoming a Partner, Not a
Player
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