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Referral Marketing


Networking Events - 7 Good Questions to Ask

By Andy Britnell

No matter how confident you may be, the experience of entering a room full of strangers can be nerve-racking and leave you grasping for something to say. I believe the best route is actually the easiest – we all know that people like talking about themselves, so why not ask questions designed to draw them out a little more than standard shop talk?

Here are a selection I have found to be useful in establishing a connection with someone who at first glance appears to have nothing in common with me at all.

1. How did you come to be in your line of work? Often people fall into their job through a chance encounter or a stroke of luck – these stories are often interesting, and recounting them will bring your new contact alive in a way that a straightforward discussion about current business never does.

2. Describe to me your dream customer. You will learn much about their motivation and goals by listening carefully to this.

3. What changes are happening, or can you predict happening, within your industry? Tap into a source of inside information here – it may well have implications for your own business or give you ideas on doing things differently. It is easy to get into habitual patterns of thought without realizing it. A totally different perspective can really sharpen you up.

4. What do you regard as your greatest achievement in business to date? Another great way of breaking the ice and getting to know someone better.

5. What do you love about your work? Someone else’s business will come alive for you if you listen to them describing their favorite activities.

6. Are there things you wish you could change? A natural follow-on from the above.

7. How would you like people to describe your contribution to your industry? This gets away from day-to-day business and allows them to discuss their deeper aspirations if they wish.

Any of these questions will provide you with a more enjoyable and memorable encounter, and with luck will ensure you are remembered likewise.

 

Andy Britnell specialises in sales and customer service training for both the private and public sectors. Go to http://www.andybritnell.co.uk/ and you can sign up for my FREE short monthly newsletter and FREE e-mail coaching.

I coach corporate and SME clients who wish to achieve better results - see http://www.executive-coaching-for-business-growth.com/

Article Source: http://EzineArticles.com/
 


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Principles To Embrace


Define Your Referral Marketing Network (more)

At the heart of your referral marketing program is your network of contacts.  These are the people you have met over the years and formed relationships on many different levels. Your network is made up of family, friends, business associates, suppliers, members of your social groups, neighbors, and many others. (Continue here)

Determine Your Contact Sphere (more)

When building your referral marketing system, it is wise, as well as more profitable, to naturally follow the networks that are built into your business. Every industry has a unique culture that forms out of necessity and convenience. This is where the easy referral will be found – your Contact Sphere. (Continue here)

Establish a Contact System (more)

Now that you have defined your referral marketing network and have pinpointed your Contact Sphere, your next step is to establish a methodology to contact these people to create a reciprocal referral relationship with them. This requires you to take an active posture not a passive one. Most businesses wait for referrals to come to them without any effort. They believe that just because they satisfy a customer with their product or service that the customer will give them a referral.  (Click here to learn more)

Expand and Diversify Your Referral Network (more)

It’s common to have gaps in your referral network that need to be filled. Not even the best networks know someone to fill every need they might encounter. That’s why you must continuously look to expand and diversify your referral network. (Click here for more)

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Marketing Thought

"Building a successful word-of-mouth business requires a systematic way of generating referrals. It calls for commitment from you to devote a certain amount of time and effort to building relationships that will pay off in increased referrals."

Dr. Ivan Misner, Founder of BNI, Intl.

 

More Info On Referral Marketing

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Networking Events - 7 Good Questions to Ask

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