PRESS RELEASENew
eBook Helps Small Businesses Ask the Right Marketing Questions
Many small businesses suffer from
low sales because of unproductive marketing. Entrepreneurs often set
themselves up for failure by not asking the right marketing questions.
A new eBook from Rabbott Creative looks at these critical questions
that must be addressed for small business marketing success.
Dexter, MI May 8, 2006 – Marketing expert Ron Abbott announces
the release of a new ebook which focuses on the critical questions
small business owners must ask to create a successful marketing
program.
The “7 Critical Marketing Questions
That Will Grow Your Business” book addresses the important questions
entrepreneurs often fail to address. “Many well intentioned
entrepreneurs are looking for all the right answers to be become
successful,” says Abbott. “The problem is they are concentrating their
energy in the wrong the direction and not asking the right marketing
questions.”
In the book, he addresses the
critical questions that struggling businesses fail to ask when
creating their marketing. “Frequently, entrepreneurs set themselves up
for failure by not spending more time and effort on planning their
marketing,” he continues. “They resort to hit-or-miss tactics that
others have tried and receive disappointing results. This book is a
tool they can use to lay the foundations of a creative marketing
program.”
Abbott contends that the discipline
of marketing is a misunderstood, yet necessary evil, of business life.
“As a marketing coach I see many small businesses avoid marketing
because they are intimidated by it. Or, they will give a half-hearted
effort and copy the tactics of their competition because they
mistakenly believe it will work for them. This approach only confuses
customers and leads to mediocre business growth.”
Each of the “7 Critical Marketing
Questions” offers strategies and ideas for business owners to consider
for their marketing. It also presents action steps to help develop
their programs.
“Marketing success is all about
creating a strategy, building a plan, and executing it consistently,”
claims Abbott. “Many small businesses could enjoy greater success if
they took the time to examine the big picture a little more. Having a
vision of how you’re going to market your business is often more
important than what you produce and sell.”
The “7 Critical Marketing Questions
That Will Grow Your Business” ebook is available for free download at
http://www.small-business-marketing-hub.com/free-marketing-ebook.html
About Rabbott Creative:
Rabbott Creative is a marketing coach
and consulting firm based in southeastern Michigan. Owner Ron Abbott
has over 17 years of sales and marketing experience. He is creator and
author of the “24 Carrot Marketing System” and webmaster of the Small
Business Marketing Hub. (www.small-business-marketing-hub.com)
Contact:
Ron Abbott
Rabbott Creative
734-277-1692
http://www.small-business-marketing-hub.com
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